An award winning breakfast campaign with Jersey Dairy

Award-Winning Nutrition Campaign: Bringing Back Breakfast with Jersey Dairy

‘‘True Food were a pleasure to work with. They shared their knowledge and produced some great content to endorse the campaign.’’

We were proud to support Jersey Dairy on their award-winning “Bring Back Breakfast” campaign, designed to highlight the health benefits of eating breakfast—especially with milk and dairy.

With 1 in 4 people skipping breakfast and many young adults avoiding it to cut calories, this campaign set out to change habits and remind everyone that breakfast really is the most important meal of the day. Backed by research and endorsed by our own Registered Sport and Exercise Nutritionist, Kit Chamier, the campaign shared key health facts and simple, high-protein breakfast recipes featuring milk and yogurt.

We helped spread the word through recipe cards, educational content, and workplace partnerships. Local businesses like HSBC, Coop House, and Fairway Trust got involved, offering breakfast stations during Corporate Week, making it easier for staff to fuel up and feel their best.

From energy and focus to protein and heart health, breakfast with dairy ticks all the right boxes—and we’re thrilled to have played a part in a campaign that made a real impact.

#BringBackBreakfast

Read more here: https://jerseydairy.com/jersey-dairy-wants-to-bring-back-breakfast/